--- title: Bitty Art.2 description: Revenue, servitizzazione, smart products, IoT (internet of things), Intelligenza Artificiale (IA). Bitty --- [Skip to Content](https://www.iisrl.it/en-us/bitty/lera-della-servitizzazione#body) --- --- [![Logo Bitty IoT](https://www.iisrl.it/hs-fs/hubfs/Logo%20Bitty%20IoT.png?width=180&height=59&name=Logo%20Bitty%20IoT.png "Logo Bitty IoT")](https://explore.iisrl.it/it-it/bitty) - [English - United States](https://www.iisrl.it/en-us/bitty/lera-della-servitizzazione) - [Italiano (Italian)](https://www.iisrl.it/bitty/lera-della-servitizzazione) [![cescta_combologo_clr](https://www.iisrl.it/hs-fs/hubfs/cescta_combologo_clr.png?width=1224&height=433&name=cescta_combologo_clr.png "cescta_combologo_clr")](https://explore.iisrl.it/it-it/bitty) --- Insights & Resources # The era of servitization ![Servitization delivery](https://www.iisrl.it/hs-fs/hubfs/pexels-aivars-14038804%20copia.jpg?width=1241&height=533&name=pexels-aivars-14038804%20copia.jpg) ## The key is in the services **Smart products**, given their ability to integrate with digital products such as **applications** and **web portals**, can combine physical products with additional services. This feature makes them **Product-service systems (PSS).** These products create an **ecosystem** of products and services, giving the opportunity to develop **new business models** that can be implemented to create value for both the customer and the company offering them. ## Product-service systems The development of **PPS** stems from the need of companies to meet changing market needs and the realization that services and products together can offer **higher profits** than the sale of products alone. In addition, with the increase in competition on traditional products and the reduction of margins associated with their sale, the offering of services becomes a reason for **differentiation** from competitors. ![PPS](https://www.iisrl.it/hs-fs/hubfs/2-3.png?width=1280&height=704&name=2-3.png) The ability to create an **ecosystem** of services connected to the product allows the company to create new **business models** that continue for the entire product usage time. No longer a single sale, but a continuous **flow** for the entire product life span. ## Development of new business models To reach the development of **new business models**, it is necessary to start from the mapping of value drivers. It is necessary to identify which are the characteristics that bring **value** to the customer. These features can also be present on existing products and managed offline. Taking the example of classic car rental, **innovation** was to create sharing services that allowed users to easily and easily rent a vehicle to be used only for the actual time needed. The main value driver is the ability to use the rental car, the car becoming a smart product allows the **development of a new business model.** ![Value drivers](https://www.iisrl.it/hs-fs/hubfs/4-1.png?width=1280&height=704&name=4-1.png) A value driver can also open the door to **more than one possible business model.** In the case of a washing machine, for example, different business models can be adopted. The purchase of the appliance can be turned into a rental fee that, if not paid, blocks the operation. Another option is to use the mobile application as a vehicle for selling consumables, such as detergent to be used. ## Discover how you can use Bitty to analyze your revenues and create new business models. [Start now](https://explore.iisrl.it/en-us/it-bitty#form) Share [mailto:?subject=Bitty%20Art.2&body=https%3A%2F%2Fwww.iisrl.it%2Fen-us%2Fbitty%2Flera-della-servitizzazione](mailto:?subject=Bitty%20Art.2&body=https%3A%2F%2Fwww.iisrl.it%2Fen-us%2Fbitty%2Flera-della-servitizzazione) ### Bitty **Insights & Resources:** - - The key is in the services - - Product-service systems - - Development of new business models ## Other Insights & Resources ![](https://www.iisrl.it/hs-fs/hubfs/pexels-kindel-media-7651639-1.jpg?width=700&name=pexels-kindel-media-7651639-1.jpg) New smart features ### [Which features do your customers want?](https://www.iisrl.it/bitty/quali-funzionalit%C3%A0-vogliono-i-tuoi-clienti?hsLang=en-us) Keep Reading ![](https://www.iisrl.it/hs-fs/hubfs/Progetto%20senza%20titolo%20(68).png?width=700&name=Progetto%20senza%20titolo%20(68).png) Revenue models ### [The era of servitization](https://www.iisrl.it/bitty/lera-della-servitizzazione?hsLang=en-us) Keep Reading ![](https://www.iisrl.it/hs-fs/hubfs/pexels-mike-b-887843%20(1)%20copia.jpg?width=700&name=pexels-mike-b-887843%20(1)%20copia.jpg) Data visualization ### [The importance of having clear data](https://www.iisrl.it/bitty/importanza-di-avere-dati-chiari?hsLang=en-us) Keep Reading [![Ital Innovation logo](https://www.iisrl.it/hs-fs/hubfs/Logo%20esteso%20trasparente.png?width=300&height=85&name=Logo%20esteso%20trasparente.png "Ital Innovation logo")](https://www.iisrl.it?hsLang=en-us) P.IVA e C.F. 02009570439   Torino e Ravenna - Italy © 2022 Ital Innovation Srl | [Legal Notice](https://www.iisrl.it/privacy-policy/?hsLang=en-us) | [Privacy Policy](https://www.iisrl.it/privacy-policy/?hsLang=en-us) | Site Map ###### Contact Us [business@iisrl.it](mailto:federico@iisrl.it) Have a question? Feel free to reach out. We love to hear from you!