--- title: Bitty Art.1 description: Articolo Insights & Resources su smart products, IoT (internet of things) e su come l'Intelligenza Artificiale (IA) possa giocare un ruolo fondamentale. Bitty --- [Skip to Content](https://www.iisrl.it/en-us/bitty/quali-funzionalit%C3%A0-vogliono-i-tuoi-clienti#body) --- --- [![Logo Bitty IoT](https://www.iisrl.it/hs-fs/hubfs/Logo%20Bitty%20IoT.png?width=180&height=59&name=Logo%20Bitty%20IoT.png "Logo Bitty IoT")](https://explore.iisrl.it/it-it/bitty) - [English - United States](https://www.iisrl.it/en-us/bitty/quali-funzionalità-vogliono-i-tuoi-clienti) - [Italiano (Italian)](https://www.iisrl.it/bitty/quali-funzionalità-vogliono-i-tuoi-clienti) [![cescta_combologo_clr](https://www.iisrl.it/hs-fs/hubfs/cescta_combologo_clr.png?width=1224&height=433&name=cescta_combologo_clr.png "cescta_combologo_clr")](https://explore.iisrl.it/it-it/bitty) --- Insights & Resources # What features do your customers want? ![Iot persone smart products artificial intelligence ](https://www.iisrl.it/hs-fs/hubfs/pexels-kindel-media-7651639.jpg?width=1280&height=960&name=pexels-kindel-media-7651639.jpg) ## Create satisfying products Creating products with features that customers like is **essential** for a company's success. Offering features that customers appreciate can increase their **satisfaction** and **loyalty**, helping to build long-term relationships with them. They can make a difference in the success of your business. ## Customization Developing products with custom features for customers is an effective way to increase their satisfaction and loyalty. By **offering customized options**, companies can create products that meet their customers' specific needs, making them more satisfied and likely to return for further purchases. It can also help to differentiate the company from the competition and **build long-term relationships** with customers. Investing in the development of products with custom features can therefore be a strategic choice for the long-term success of the business. > "Customization is the future, not just of marketing, but of the entire economic system." > > ![Progetto senza titolo (67)](https://www.iisrl.it/hs-fs/hubfs/Progetto%20senza%20titolo%20(67).png?width=60&height=60&name=Progetto%20senza%20titolo%20(67).png)**Tom Asacker** > Author and advisor ## Leveraging Artificial Intelligence Artificial intelligence (AI) is playing an increasingly important role in the **development of new smart products**. Thanks to its ability to quickly and accurately collect, analyze, and interpret large amounts of data, AI can help companies develop more efficient products that are **tailored to consumer needs**. ![artificial intelligence computer](https://www.iisrl.it/hs-fs/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/photo-1.png?width=1140&height=700&name=photo-1.png) One of the most obvious benefits of using AI in the development of smart products is the ability to gain a **deep understanding of consumer behavior.** Using data collected from sensors and connected devices, AI can help **identify consumer preferences** and develop products that meet these needs. In addition, AI can be used to test and optimize new products before launch, ensuring they are ready for the market. Additionally, AI can help **reduce product development times and costs**. By automating certain development processes, AI can help eliminate repetitive manual work and free up the development team's time to focus on higher-value tasks. In conclusion, artificial intelligence is a powerful tool for product development. It offers a deep understanding of consumer behavior, can be used to test and optimize new products, and can help reduce development times and costs. With AI by their side, companies can develop products that meet consumer needs and stand out from the competition. ![36% AI ](https://www.iisrl.it/hs-fs/hubfs/Progetto%20senza%20titolo%20(65).png?width=1000&height=1000&name=Progetto%20senza%20titolo%20(65).png) In a Statista survey of **over 1000 companies** worldwide, **36%** of respondents believe it is a **great opportunity** to use Artificial Intelligence for the **customization of products and services.** ![80% AI](https://www.iisrl.it/hs-fs/hubfs/Progetto%20senza%20titolo%20(66).png?width=1000&height=1000&name=Progetto%20senza%20titolo%20(66).png) **80%** of Generation Z (born 1997-2012) and **68%** of all other generations **trust Artificial Intelligence** regarding skincare **advice**. This means that the majority of people trust the analyses made by AI and this makes it an important communication vehicle.   ## Discover how you can use Bitty to leverage artificial intelligence for your products. [Start now](https://explore.iisrl.it/en-us/it-bitty#form) Share [mailto:?subject=Bitty%20Art.1&body=https%3A%2F%2Fwww.iisrl.it%2Fen-us%2Fbitty%2Fquali-funzionalit%C3%A0-vogliono-i-tuoi-clienti](mailto:?subject=Bitty%20Art.1&body=https%3A%2F%2Fwww.iisrl.it%2Fen-us%2Fbitty%2Fquali-funzionalit%C3%A0-vogliono-i-tuoi-clienti) ### Bitty **Insights & Resources:** - - Create satisfying products - - Customization - - Leveraging Artificial Intelligence ## Other Insights & Resources ![](https://www.iisrl.it/hs-fs/hubfs/pexels-kindel-media-7651639-1.jpg?width=700&name=pexels-kindel-media-7651639-1.jpg) New smart features ### [Which features do your customers want?](https://www.iisrl.it/bitty/quali-funzionalit%C3%A0-vogliono-i-tuoi-clienti?hsLang=en-us) Keep Reading ![](https://www.iisrl.it/hs-fs/hubfs/Progetto%20senza%20titolo%20(68).png?width=700&name=Progetto%20senza%20titolo%20(68).png) Revenue models ### [The era of servitization](https://www.iisrl.it/bitty/lera-della-servitizzazione?hsLang=en-us) Keep Reading ![](https://www.iisrl.it/hs-fs/hubfs/pexels-mike-b-887843%20(1)%20copia.jpg?width=700&name=pexels-mike-b-887843%20(1)%20copia.jpg) Data visualization ### [The importance of having clear data](https://www.iisrl.it/bitty/importanza-di-avere-dati-chiari?hsLang=en-us) Keep Reading [![Ital Innovation logo](https://www.iisrl.it/hs-fs/hubfs/Logo%20esteso%20trasparente.png?width=300&height=85&name=Logo%20esteso%20trasparente.png "Ital Innovation logo")](https://www.iisrl.it?hsLang=en-us) P.IVA e C.F. 02009570439   Torino e Ravenna - Italy © 2022 Ital Innovation Srl | [Legal Notice](https://www.iisrl.it/privacy-policy/?hsLang=en-us) | [Privacy Policy](https://www.iisrl.it/privacy-policy/?hsLang=en-us) | Site Map ###### Contact Us [business@iisrl.it](mailto:federico@iisrl.it) Have a question? 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